Due to the nature of our business it is not practical for us to ask every individual for his/her consent. We have assessed our and our clients business interests in carrying out property marketing activities and we have carefully considered the impact of the use of personal data could potentially have on individuals’ rights. Our databases contain business data, which is used to promote property and property services within the UK and such activities are unlikely to affect the fundamental rights and freedoms of individuals concerned. We have, therefore, concluded that the most appropriate lawful grounds for the processing of your personal data is our and our clients’ legitimate interests. In accordance with Recital 47: “The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.”
OUR COMMITMENT TO PRIVACY
At White Rose, we are sensitive to privacy. We believe in simple, straightforward policies. White Rose is not responsible for the privacy practices or the content of the web sites to which it links or third parties.
We believe that the responsible use of personal information collected or provided to us is critical. We have therefore adopted this Privacy Statement. The extent and type of information we receive from you on our external web sites depends on the information you provide to us through our contact mailboxes and/or through any registration processes on our sites.
USE OF INFORMATION
We only use your personally identifiable information to respond to your requests and to provide you with information about White Rose’s services. We may also use this information to provide you with marketing material about White Rose, unless you opt out of receiving this information as provided below. We also use personal information for the purposes of providing our services to clients, maintaining client relationships and for our other related business activities.
White Rose does not collect any personal data from visitors to its web site that is not voluntarily provided. Our web site may invite you to contact us or to provide information about yourself. We use the information you provide to:
Our data providers speak directly to businesses and organisations to confirm or verify information held on our business database and, therefore, provide you with a service that you may require. When contacting you they do this by telephone or by means of information already in the public domain. The information they collect or verify is:
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data we cannot guarantee the security of your data transmitted to our site. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try and prevent unauthorised access.
The personal information you provide to us will be retained only for as long as necessary to fulfil the purposes for which the information was collected or as required by law. We do not sell or share personal information with third parties except as necessary to carry out our business or your request or as required by law or other legal processes, and we never sell your personal information.
We store personal data for the purpose of our business database. As such we will only retain your personal data for as long as we believe it is up-to-date, i.e. as long as it is associated with a business that is included in our database. We verify our data periodically and if we learn that you are no longer involved with a business that is in our database we will remove your data from our records.
We have technological and operational security policies and procedures in place to protect your personally identifiable information from loss, misuse, alteration or unintentional destruction. The White Rose personnel who have access to the data have been trained and are required to maintain the confidentiality of such information.
ANY QUESTIONS OR COMMENTS?